Get your team wording smarter not harder
And writing to convert.
Your team already writes. But does their writing help you convert, persuade, and win?
Few teams are ever trained in writing fundamentals, but it is essential because AI only amplifies skills already present. And the skill we all call "writing" is really dozens of sub-skills—logic, argumentation, and anticipating what readers are thinking. It's not just choosing words. It's artfully formulating phrases that fling exact ideas into other people's minds even if they're six thousand miles away.
That's difficult. It takes training. But it's attainable. This course imparts a trim set of thinking tools that may leave you euphoric because it gives your team the power to persuade, and earn more with every email, campaign, and asset.
They'll hone three powerful writing skills
1. Writing concisely
2. Writing precisely
3. Writing to be easy to read
Together these make writing "clear," which we define as the ability to convey precisely what they mean to and nothing they don't. It's the antidote to misunderstanding and the power to persuade. At work, that's a superpower. Those who completed this course report feeling more confident at writing, editing, and making themselves understood.
What's included
✔️ Live instruction with Fenwick's co-founder, Chris.
✔️ Three self-paced lessons they can easily fit into their routine.
✔️ Questions to ask while editing which they'll retain for life.
✔️ Slack group to network and learn from other writerly folk.
✔️ Practical weekly exercises they can apply at work today.
✔️ Curated readings and examples of great writing.
✔️ A Notion toolkit with diagrams, templates, and galleries.
✔️ A completion certificate for their LinkedIn and CV.
Each week, one lesson
1. An 1,800-word lesson that'll take eight minutes to read.
2. An exercise they'll apply at work that week.
Plus, optional live group discussions. It nestles nicely into their otherwise busy, full-time schedule.
Plus, a community of like-minded writers to support
Your team will join our writing Slack group for advice, feedback, and to surround themselves with others who know how to use words to make marketing more effective.
These lessons boost conversions—and have for years
For ten years, the Fenwick team has been producing exceptional writing and design for companies like Salesforce, Shopify, Marketo, and Google. There’s a reason we come recommended by Bessemer Venture Partners and MKT1.
This course is the accumulation of the knowledge we’ve gleaned from working with all these great companies and people.
The curriculum
Psst. They really can fit it in around work
Here's the schedule:
- Monday, read the first lesson (8 minutes)
- Tuesday, discuss in Slack (25 minutes)
- Wednesday, apply it to your work (30 min)
- Thursday, apply it to your work (30 min)
- Friday, discuss in Slack (20 min)
Repeat that for two more weeks and you're done.